In line with its commitment to energy policies at national and European level, and in an effort to improve energy efficiency through consumers’ energy friendly behaviors, Cittadinanzattiva - through its EU branch Active Citizenship Network - is actively participating to the NUDGE Project, whose objective is to systematically assess and fully unleash the potential of behavioral interventions towards achieving higher energy efficiency, paving the way to the generalized use of such interventions as a worthy addition to the policy-making toolbox.

The NUDGE project is funded by the EU’s funding programme for research and innovation Horizon 2020. More specifically, the project addresses EASME’s call LC-SC3-EC-4-2020 on “Socio-economic research: non- energy impacts and behavioral insights on energy efficiency interventions” and specifically scope (b) - Behavioral insights for energy efficiency interventions.

The project, which has a planned duration of 36 months, is carried out by a multidisciplinary team of 10 partners and trials take place in 5 different EU countries. Taking into consideration the Italian situation with regard to matters concerning renewable energies and also given the EU’s position on the importance of energy efficiency, Cittadinanzattiva decided to join the NUDGE consortium as the only Italian participant.

Through NUDGE, Cittadinanzattiva aims to contribute to achieve the adoption of behaviorally tested policy interventions at local, regional, national, and EU levels. Read more.